Whether you discuss of fresh foods, dry out groceries, machine parts, furniture or hardware, every product should be well packed. The type of packaging ideal for a product depends upon various factors including cost of the product, perceived value, size, fragility, shelf life etc.
Thus, there are various materials you can use to package something such as newspaper, polythene, corrugated cardboard, cartons, reduce cover and pallets and it includes child resistant packaging.
Why do you require Packaging?
The most apparent to pack something carefully like bottle droppers, is to safeguard it while it shifts from the factory floor to the retail outlets and then to the customer's house. However, this isn't the only reason to give attention to packaging. Packaging plays a vital role in a customer's decision making process. Just how something is packed is the first impression many customers have with the product and therefore this performs an important role in making a first impression. A properly packed product draws attention to details and helps in building trust towards the brand.
Packaging is also important from a marketing point of view. It is because whilst the product itself may offer limited space for branding, a carton allows a much bigger space for branding thus making the brand more visible. Speaking of wholesale packaging, cartons are usually left without any message. Nonetheless, it is possible to brand the cartons by using printed carton tape.
Choosing the Right Product packaging Material
The wrong product packaging can turn off a consumer for that product. The first for packing something is to choose the right materials as used in exit bags. There are several factors that should be considered while choosing packaging materials. These comprise of:
Product type- While dry groceries have to be packed in such a way so that it is obvious to the customers yet protected from natural elements; product visibility does not matter while packaging hardware items or machine parts. Some other product features to remember is level of sensitivity to light and moisture content, shelf life and a reaction to other materials.
Product cost- The cost of packaging something should have a direct relation with the cost of the product and should not go beyond it. Thus, while it is evident, polythene handbags are good packaging option for disposable plates, bone chine must be loaded in bins with cushion product packaging.
The way the products should be shipped- To some extent, packaging also is important in deciding the right materials for retail packaging. For instance, if the product will be packed in a bigger carton, puncture resistance is not really a top priority. However, if the product will be stacked over a pallet, this is one factor that should be considered.
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